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AD0-E559 Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Questions 4

The Acme Case Study program contains the following assets and campaigns:

AD0-E559 Question 4

The A - Downloaded smart campaign contains the following trigger:

AD0-E559 Question 4

The A - Downloaded smart campaign contains the following flow steps:

AD0-E559 Question 4

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

Options:

A.

The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

B.

The program contains no mechanism to set the acquisition program for the person.

C.

The Content Form is local to this program, so the program is automatically set as the acquisition program.

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Questions 5

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

Options:

A.

So she can alert the Sales Owner of the registrant about their interest.

B.

So she can use It as a choice with the Thank You Page in Form Settings

C.

So she can use it in a Smart Campaign to follow-up the registration.

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Questions 6

Review the flow step from a smart campaign:

AD0-E559 Question 6

Which email will a person receive who has opened Email 1, but not Email 2?

Options:

A.

They will receive no email.

B.

They will receive Email 2.

C.

They will receive Reminder 1.

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Questions 7

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Options:

A.

Salesforce

B.

Zoho

C.

Microsoft Dynamics

D.

Freshworks CRM (Formerly Freshsales)

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Questions 8

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

Options:

A.

Look in field management to check the value of the token.

B.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

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Questions 9

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

Options:

A.

It is not possible to see who received which test variant

B.

Use the Was Sent A/B Test filter with a Variant constraint

C.

Use the Was Sent Email filter with the Test Variant constraint

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Questions 10

Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

Options:

A.

Create a Role for the intern that grants permissions only for the APJ Partition.

B.

Create a Role for the intern that grants permissions only for the APJ Workspace.

C.

Create a User for the intern that grants access only to the APJ Workspace.

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Questions 11

An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

Options:

A.

Registered

B.

Any statuses, as long as the person is a member of the program

C.

Invited

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Questions 12

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

Options:

A.

Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

B.

Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

C.

Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

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Questions 13

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

Options:

A.

The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B.

The marketer can generate the report straight away as RCE updates in real time.

C.

The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

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Questions 14

A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

AD0-E559 Question 14

Their interesting moments however did not show the web page each person had visited. Why not?

Options:

A.

A trigger token cannot successfully be used within a batch smart campaign

B.

A different Smart Campaign must be used for each web page to accomplish this.

C.

It Is not possible to customize what is shown in an Interesting Moment view.

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Questions 15

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

Options:

A.

Put them inside a folder and share that folder with the other desired workspaces.

B.

Clone them to the Design Studio of the other desired workspaces.

C.

Approve them and they will automatically be shared with all other workspaces.

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Exam Code: AD0-E559
Exam Name: Adobe Marketo Engage Business Practitioner Expert
Last Update: Nov 29, 2024
Questions: 50

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