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AMA PCM Exam Dumps - Actual Questions Answers


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AMA PCM Last Week Results!

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PCM Questions and Answers

Question # 1

In which of the following cases is a company changing its business strategy in response to a strength identified in a SWOT analysis?

A.

When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.

B.

YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand.

C.

When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

D.

Chocobella Inc. introduced a line of unsweetened chocolates when a competitor's unsweetened chocolate saw increasing demand.

E.

When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.

Question # 2

Which of the following accurately describes markdowns?

A.

Variable discounts that are based on the quantity of the products being purchased

B.

Temporary discounts offered on products and services to stimulate sales during off-peak seasons

C.

Price reductions that retailers offer on the initial selling price of the product or service

D.

Temporary promotions that aim at inducing new customers and converting them to regular customers

E.

Refunds offered to customers on the purchase of a product during a limited time period

Question # 3

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

A.

data

B.

information

C.

metadata

D.

metacontent

E.

samples

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