Salesforce-AI-Specialist Salesforce Certified AI Specialist Exam Questions and Answers

Bring Your Own Large Language Model (BYO-LLM)functionality inEinstein Studioallows organizations to integrate and use external large language models (LLMs) within the Salesforce ecosystem.Universal Containerscan leverage this feature to connect and ground prompts with external LLMs, allowing for custom AI model use cases and seamless integration with Salesforce data.

Option Bis the correct choice asEinstein Studioprovides a built-in feature to work with external models.

Option Asuggests using Apex, butBYO-LLMfunctionality offers a more streamlined solution.

Option Cfocuses onFlow and External Services, which is more about data integration and isn't ideal for working with LLMs.

References:

Salesforce Einstein Studio BYO-LLM Documentation:https://help.salesforce.com/s/articleView?id=sf.einstein_studio_llm.htm

Universal Containers aims to reduce overall agent handling time by minimizing the time agents spend typing routine answers for common questions during chats and by reducing post-chat analysis through suggesting values for case fields.

To achieve these objectives, the combination ofEinstein Reply RecommendationsandCase Classificationis the most appropriate solution.

1. Einstein Reply Recommendations:

Purpose:Helps agents respond faster during live chats by suggesting the best responses based on historical chat data and common customer inquiries.

Functionality:

Real-Time Suggestions:Provides agents with a list of recommended replies during a chat session, allowing them to quickly select the most appropriate response without typing it out manually.

Customization:Administrators can configure and train the model to ensure the recommendations are relevant and accurate.

Benefit:Significantly reduces the time agents spend typing routine answers, thus improving efficiency and reducing handling time.

2. Case Classification:

Purpose:Automatically suggests or populates values for case fields based on historical data and patterns identified by AI.

Functionality:

Field Predictions:Predicts values for picklist fields, checkbox fields, and more when a new case is created.

Automation:Can be set to auto-populate fields or provide suggestions for agents to approve.

Benefit:Reduces the time agents spend on post-chat analysis and data entry by automating the classification and field population process.

Why Options A and B are Less Suitable:

Option A (Einstein Service Replies and Work Summaries):

Einstein Service Replies:Similar to Reply Recommendations but typically used for email and not live chat.

Work Summaries:Provides summaries of customer interactions but does not assist in field value suggestions.

Option B (Einstein Reply Recommendations and Case Summaries):

Case Summaries:Generates a summary of the case details but does not help in suggesting field values.

References:

Salesforce AI Specialist Documentation -Einstein Reply Recommendations:

Details how Reply Recommendations assist agents in providing quick responses during live chats.

Salesforce AI Specialist Documentation -Einstein Case Classification:

Explains how Case Classification predicts and suggests field values to streamline case management.

Salesforce Trailhead -Optimize Service with AI:

Provides an overview of AI features that enhance service efficiency.

Einstein Copilot is designed to enhance user interaction within Salesforce by leveraging Large Language Models (LLMs) to process and respond to user inquiries. When a user submits a request, Einstein Copilot analyzes the input using natural language processing techniques. It then utilizes LLM technology to generate an appropriate and contextually relevant response, which is displayed directly to the user within the Salesforce interface.

OptionCaccurately describes this process. Einstein Copilot does not necessarily trigger a flow (Option A) or perform an HTTP callout to an LLM provider (Option B) for each user request. Instead, it integrates LLM capabilities to provide immediate and intelligent responses, facilitating a broad range of user requests.

References:

Salesforce AI Specialist Documentation - Einstein Copilot Overview:Details how Einstein Copilot employs LLMs to interpret user inputs and generate responses within the Salesforce ecosystem.

Salesforce Help - How Einstein Copilot Works:Explains the underlying mechanisms of how Einstein Copilot processes user requests using AI technologies.

When acustomer chat is initiated,Einstein Service Repliesprovidesgenerative AI replies or draft emailsbased on recommendedKnowledge articles. This feature uses the information from theSalesforce Knowledge baseto generate responses that are relevant to the customer's query, improving the efficiency and accuracy of customer support interactions.

Option Bis correct becauseEinstein Service Repliesis responsible for generating AI-driven responses based on knowledge articles.

Option A(Einstein Reply Recommendations) is focused on recommending replies but does not generate them.

Option C(Einstein Grounding) refers to grounding responses in data but is not directly related to drafting replies.

References:

Einstein Service Replies Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_service_replies.htm

An AI Specialist wants to include data from the response of an external service invocation (REST API callout) into a prompt template. The goal is to incorporate dynamic data retrieved from an external API into the AI-generated content.

Solution:

Use External Service Record Merge Fields

External Service Integration:

Definition:External Services in Salesforce allow the integration of external REST APIs into Salesforce without custom code.

Registration:The external service must be registered in Salesforce, defining the API's schema and methods.

External Service Record Merge Fields:

Purpose:Enables the inclusion of data from external service responses directly into prompt templates using merge fields.

Functionality:

Dynamic Data Inclusion:Allows prompt templates to access and use data returned from REST API callouts.

Merge Fields Syntax:Use merge fields in the prompt template to reference specific data points from the API response.

Implementation Steps:

Register the External Service:

UseExternal Servicesto register the REST API in Salesforce.

Define the API's schema, including methods and data structures.

Create a Named Credential:

Configure authentication and endpoint details for the external API.

Use External Service in Flow:

Build aFlowthat invokes the external service and captures the response.

Ensure the flow outputs the necessary data for use in the prompt template.

Configure the Prompt Template:

UseExternal Service Record merge fieldsin the prompt template to reference data from the flow's output.

Syntax Example: {{flowOutputVariable.fieldName}}

Why Other Options are Less Suitable:

Option A (Convert the JSON to an XML merge field):

Irrelevance:Converting JSON to XML merge fields is unnecessary and complicates the process.

Unsupported Method:Salesforce prompt templates do not support direct inclusion of XML merge fields from JSON conversion.

Option C (Use “Add Prompt Instructions” flow element):

Purpose of Add Prompt Instructions:

Allows adding instructions to the prompt within a flow but does not facilitate including external data.

Limitation:Does not directly help in incorporating external service responses into the prompt template.

References:

Salesforce AI Specialist Documentation -Integrating External Services with Prompt Templates:

Explains how to use External Services and merge fields in prompt templates.

Salesforce Help -Using Merge Fields with External Data:

Provides guidance on referencing external data in templates using merge fields.

Salesforce Trailhead -External Services and Flow:

Offers a practical understanding of integrating external APIs using External Services and Flow.

Conclusion:

By using External Service Record merge fields, the AI Specialist can effectively include data from external REST API responses into prompt templates, ensuring that the AI-generated content is enriched with up-to-date and relevant external data.

InModel Playground, an AI specialist working with a Salesforce-enabled foundational model has control over specific hyperparameters that can directly affect the behavior of the generative model:

Temperature: Controls the randomness of predictions. A higher temperature leads to more diverse outputs, while a lower temperature makes the model's responses more focused and deterministic.

Frequency Penalty: Reduces the likelihood of the model repeating the same phrases or outputs frequently.

Presence Penalty: Encourages the model to introduce new topics in its responses, rather than sticking with familiar, previously mentioned content.

These hyperparameters are adjustable to fine-tune the model’s responses, ensuring that it meets the desired behavior and use case requirements. Salesforce documentation confirms that these three are the key tunable hyperparameters in the Model Playground.

For more details, refer toSalesforce AI Model Playgroundguidance from Salesforce’s official documentation on foundational model adjustments.

Universal Containers needs to generate a sales proposal using data from multiple unrelated standard and custom objects within a prompt template. The most effective way to achieve this is by using aFlex template.

Flex templates in Salesforce allow AI specialists to create prompt templates that can accept inputs from multiple sources, including various standard and custom objects. This flexibility enables the direct use of data from unrelated objects without the need to create intermediary custom objects or complex flows.

References:

Salesforce AI Specialist Documentation - Flex Templates:Explains how Flex templates can be utilized to incorporate data from multiple sources, providing a flexible solution for complex data requirements in prompt templates.

To gather the necessary data for populating theLatest Opportunities Summarycustom field on theAccountobject with information from the three most recently opened opportunities, the AI Specialist shouldcreate a flow. Aflowcan be configured to query and retrieve the required opportunity records based on criteria such as their open date. Once the flow has gathered the necessary data, it can be used in aprompt templateor other automation processes to populate the custom field on the Account record.

Option Ais correct because creating a flow allows for dynamic data retrieval and control over the logic for selecting the most recent opportunities.

Option BandOption Cdo not provide sufficient control or data retrieval capabilities needed for this scenario.

References:

Salesforce Flow Documentation:https://help.salesforce.com/s/articleView?id=sf.flow.htm

Poor prompt performance when generating case summaries is often due to the data used forgroundingbeingincorrect or incomplete. Grounding involves feeding accurate, relevant data to the AI so it can generate appropriate outputs. If the data source is incomplete or contains errors, the generated summaries will reflect that by being inaccurate or insufficient.

Option B(prompt template incompatibility with the LLM) is unlikely because such incompatibility usually results in more technical failures, not poor content quality.

Option C(Einstein Trust Layer misconfiguration) is focused on data security and auditing, not the quality of prompt responses.

For more information, refer toSalesforce documentation on grounding AI modelsand data quality best practices.

To add or update actions assigned to a copilot, an AI Specialist can manage this through several areas:

Copilot Actions Page: This is the central location where copilot actions are managed and configured.

Record Page for the Copilot Action: From the record page, individual copilot actions can be updated or modified.

Copilot Action Library Tab: This tab serves as a repository where predefined or custom actions for Copilot can be accessed and modified.

These areas provide flexibility in managing and updating the actions assigned to Copilot, ensuring that the AI assistant remains aligned with business requirements and processes.

The other options are incorrect:

Bmisses the Copilot Action Library, which is crucial for managing actions.

Cincludes the Copilot Detail page, which isn't the primary place for action management.

References:

Salesforce Documentation onManaging Copilot Actions

Salesforce AI Specialist Guide onCopilot Action Management

An AI Specialist wants to ground a new prompt template with theUser related list. Grounding in prompt templates involves using data from related lists to provide context or additional information to the Large Language Model (LLM) when generating responses.

Key Consideration:

Unsupported Related Lists in Prompt Templates:

Limitation:TheUser related listisnot supportedin prompt templates for grounding purposes.

Reason:Salesforce restricts certain objects and related lists from being used in prompt templates to maintain data security and integrity. The User object often contains sensitive information and is subject to strict access controls.

Impact:Attempting to use the User related list in a prompt template will not work as expected because the system does not support it.

Why Options A and B are Incorrect:

Option A (The User related list should have View All access):

Incorrect:Even with View All access, the User related list is still not supported in prompt templates.

Security Concerns:Granting View All access to the User object is a significant security risk and not a recommended practice.

Option B (The User related list needs to be included on the record page):

Incorrect:Including the User related list on the record page does not affect its availability in prompt templates.

Irrelevance:The placement of the related list on the record page does not change the system's ability to access it in a prompt template.

References:

Salesforce AI Specialist Documentation -Prompt Templates Limitations:

Details the objects and related lists that are not supported in prompt templates.

Salesforce Help -Data Access in Prompt Templates:

Explains how data access and security considerations affect the use of objects in prompt templates.

Salesforce Trailhead -Understanding Prompt Template Grounding:

Provides insights into grounding prompt templates and the limitations involved.

Conclusion:

Since the User related list is not supported in prompt templates, the AI Specialist must consider alternative approaches. They might need to redesign the prompt template to use supported objects or related lists, or explore other methods to incorporate necessary user information while adhering to Salesforce's data access policies.

ForUniversal Containers (UC)to offer personalized service experiences and reduce agent handling time using AI-generated responses grounded in theKnowledge base, the best solution isEinstein Service Replies for Email. This capability leverages AI to automatically generate responses to service-related emails based on historical data and theKnowledge base, ensuring accuracy and relevance while saving time for service agents.

Einstein Email Replies(option A) is more suited for sales use cases.

Einstein Generative Service Replies for Email(option C) could be a future offering, but as of now,Einstein Service Replies for Emailis the correct choice for grounded, knowledge-based responses.

References:

Einstein Service Replies Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_service_replies.htm

When creating acustom actionin Einstein Copilot, one of the available options is to useFlows. Flows are a powerful automation tool in Salesforce, allowing the AI Specialist to define custom logic and actions within the Copilot system. This makes it easy to extend Copilot's functionality without needing custom code.

WhileApex triggersandSOQLare important Salesforce tools,Flowsare the recommended method for creating custom actions within Einstein Copilot because they are declarative and highly adaptable.

For further guidance, refer toSalesforce Flow documentationandEinstein Copilot customization resources.

The Einstein Trust Layer ensures that sensitive data is protected while generating useful and meaningful responses by masking sensitive data before it is sent to the Large Language Model (LLM) and then de-masking it during the response journey.

How It Works:

Data Masking in the Request Journey:

Sensitive Data Identification:Before sending the prompt to the LLM, the Einstein Trust Layer scans the input for sensitive data, such as personally identifiable information (PII), confidential business information, or any other data deemed sensitive.

Masking Sensitive Data:Identified sensitive data is replaced with placeholders or masks. This ensures that the LLM does not receive any raw sensitive information, thereby protecting it from potential exposure.

Processing by the LLM:

Masked Input:The LLM processes the masked prompt and generates a response based on the masked data.

No Exposure of Sensitive Data:Since the LLM never receives the actual sensitive data, there is no risk of it inadvertently including that data in its output.

De-masking in the Response Journey:

Re-insertion of Sensitive Data:After the LLM generates a response, the Einstein Trust Layer replaces the placeholders in the response with the original sensitive data.

Providing Meaningful Responses:This de-masking process ensures that the final response is both meaningful and complete, including the necessary sensitive information where appropriate.

Maintaining Data Security:At no point is the sensitive data exposed to the LLM or any unintended recipients, maintaining data security and compliance.

Why Option A is Correct:

De-masking During Response Journey:The de-masking process occurs after the LLM has generated its response, ensuring that sensitive data is only reintroduced into the output at the final stage, securely and appropriately.

Balancing Security and Utility:This approach allows the system to generate useful and meaningful responses that include necessary sensitive information without compromising data security.

Why Options B and C are Incorrect:

Option B (Masked data will be de-masked during request journey):

Incorrect Process:De-masking during the request journey would expose sensitive data before it reaches the LLM, defeating the purpose of masking and compromising data security.

Option C (Responses that do not meet the relevance threshold will be automatically rejected):

Irrelevant to Data Protection:While the Einstein Trust Layer does enforce relevance thresholds to filter out inappropriate or irrelevant responses, this mechanism does not directly relate to the protection of sensitive data. It addresses response quality rather than data security.

References:

Salesforce AI Specialist Documentation -Einstein Trust Layer Overview:

Explains how the Trust Layer masks sensitive data in prompts and re-inserts it after LLM processing to protect data privacy.

Salesforce Help -Data Masking and De-masking Process:

Details the masking of sensitive data before sending to the LLM and the de-masking process during the response journey.

Salesforce AI Specialist Exam Guide -Security and Compliance in AI:

Outlines the importance of data protection mechanisms like the Einstein Trust Layer in AI implementations.

Conclusion:

The Einstein Trust Layer ensures sensitive data is protected by masking it before sending any prompts to the LLM and then de-masking it during the response journey. This process allows Salesforce to generate useful and meaningful responses that include necessary sensitive information without exposing that data during the AI processing, thereby maintaining data security and compliance.

When usingPrompt Builderin a Salesforce org, the correct process involves several important steps:

Select the appropriate prompt template typebased on the use case.

Develop the promptwithin theprompt workspace, where the template is created and customized.

Select CRM-derived grounding datato be dynamically inserted into the prompt, ensuring that the AI-generated responses are based on accurate and relevant data.

Pick the model to usefor generating responses, either using Salesforce's built-in models or custom ones.

Test and validatethe generated responses to ensure accuracy and effectiveness.

Option Bis correct as it follows the proper steps for usingPrompt Builder.

Option AandOption Cdo not capture the full process correctly.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

For Northern Trail Outfitters (NTO) to configure theEinstein Trust Layer, theEinstein Generative AIfeature must be enabled. The Einstein Trust Layer is closely tied to generative AI capabilities, ensuring that AI-generated content complies with data privacy, security, and trust standards.

Option A(Turning on Einstein Copilot) is unrelated to the setup of the Einstein Trust Layer, which focuses more on generative AI interactions and data handling.

Option C(Turning on Prompt Builder) is used for configuring and building AI-driven prompts, but it does not enable the Einstein Trust Layer.

Salesforce AI Specialist References:For more details on the Einstein Trust Layer and setup steps:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer_overview.htm

Since security and data privacy are critical, the best option for the AI Specialist is to integrate the fine-tunedLLM (Large Language Model)into Salesforce by adding it toEinstein Studio Model Builder.Einstein Studioallows organizations to bring their own AI models (BYOM), ensuring the model is securely managed within Salesforce’s environment, adhering to data privacy standards.

Option A(embedding via iFrame) is less secure and doesn’t integrate deeply with Salesforce's data and security models.

Option C(making callouts to OpenAI) raises concerns about data privacy, as sensitive Salesforce data would be sent to an external system.

Einstein Studioprovides the most secure and seamless way to integrate custom AI models while maintaining control over data privacy and compliance. More details can be found inSalesforce's Einstein Studio documentationon integrating external models.

To enable Universal Containers' sales team with automatic post-call visibility into mentions ofcompetitors, products, and custom phrases, the AI Specialist should set upCall Insights.Call Insightsanalyzes voice and video calls for key phrases, topics, and mentions, providing insights into critical aspects of the conversation. This feature automatically surfaces key details such as competitor mentions, product discussions, and custom phrases specified by the sales team.

Call Summariesprovide a general overview of the call but do not specifically highlight keywords or topics.

Call Exploreris a tool for navigating through call data but does not focus on automatic insights.

For more information, refer toSalesforce's Call Insights documentationregarding the analysis of call content and extracting actionable information.

The primary function of theplanner servicein theEinstein Copilotsystem is toidentify copilot actionsthat should be taken in response to user utterances. This service is responsible for analyzing the conversation and determining the appropriate actions (such as querying records, generating a response, or taking another action) that theEinstein Copilotshould perform based on user input.

ForEinstein Sales Emailsto generate personalized follow-up emails, it is crucial to ground the email content with the most up-to-date and accurate information. Grounding refers to connecting the AI model with real-time data. The most appropriate technique in this case isGround with Record Merge Fields. This method ensures that the content in the emails pulls dynamic and accurate data directly from Salesforce records, such as lead or contact information, ensuring the follow-up is relevant and customized based on the specific record.

Record Merge Fieldsensure the generated emails are highly personalized using data like lead name, company, or other Salesforce fields directly from the records.

Apex Merge Fieldsare typically more suited for advanced, custom logic-driven scenarios but are not the most straightforward for this use case.

Automatic grounding using Draft with Einsteinis a different feature where Einstein automatically drafts the email, but it does not specifically ground the content with record-specific data likeRecord Merge Fields.

References:

Salesforce Einstein Sales Emails Documentation:https://help.salesforce.com/s/articleView?id=release-notes.rn_einstein_sales_emails.htm

To enableUniversal Containersservice agents to query the current fulfillment status of an order using natural language and leverage an existing auto-launched flow that queries Oracle ERP, the best solution is tocreate a custom copilot action that calls the flow. This action will allowEinstein Copilotto interact with the flow and retrieve the required order fulfillment information seamlessly. Custom copilot actions can be tailored to call various backend systems or flows in response to user requests.

Option Bis correct because it enables integration betweenEinstein Copilotand the flow that connects to Oracle ERP.

Option A(Flex prompt template) is more suited for static responses and not for invoking flows.

Option C(Integration Flow Standard Action) is not directly related to creating a specific copilot action for this use case.

References:

Salesforce Einstein Copilot Actions:https://help.salesforce.com/s/articleView?id=einstein_copilot_actions.htm

To improve the productivity of the service center, the AI Specialist should recommend theService RepliesandCase Summariesfeatures.

Service Replieshelps agents by automatically generating suggested responses to customer inquiries, reducing response time and improving efficiency.

Case Summariesprovide a quick overview of case details, allowing agents to get up to speed faster on customer issues.

Work Summariesare not as relevant for direct customer service operations, andSales Summariesare focused on sales processes, not service center productivity.

For more information, seeSalesforce's Einstein Service Cloud documentationon the use of generative AI to assist customer service teams.

Prompt Builderis designed to help organizations create and configure reusable prompts for large language models (LLMs). By integratinggenerative AIresponses into workflows,Prompt Builderenables customization of AI prompts that interact with Salesforce data and automate complex processes. This tool is especially useful for creating tailored and consistent AI-generated content in various business contexts, including customer service and sales.

It is not a tool forApex programming(as in option A).

It is also not limited to real-time suggestions as mentioned in option C. Instead, it provides a flexible way for companies to manage and customize how AI-driven responses are generated and used in their workflows.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm

When configuring acustom prompt templateto use related lists, the AI Specialist must be aware of themaximum number of related list merge fieldsthat can be included. Salesforce enforces limits to ensure prompt templates perform efficiently and do not overload the system with too much data. As a best practice, it's important to monitor and optimize the number of merge fields used.

Option Bis correct because there is a limit on how many related list merge fields can be included in a prompt template.

Option A(text encoding) andOption C(XML/JSON rendering) are not key considerations in this context.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm