PDDM Professional Diploma in Digital Marketing Questions and Answers

With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank:

Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:

You maintain an email subscriber database for your organization and you understand that Data Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:

Exhibit:

Split testing allows you to test user response rates to different versions of your email marketing messages. Which factors can you test on? Choose TWO of the following:

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:

Implementing Search Engine Optimization (SEO) involves two key aspects. What are they? Choose one of the following:

What do Keyword Research Tools provide information about? Choose one of the following:

You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:

Which one of the following would be considered as a traditional marketing channel?

You have heard about the term frequency cap. What does it mean? Choose one of the following:

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

Complete the sentence by selecting one from the following. A great mobile App is built around a specific _______. Choose one of the following:

With mobile marketing, an explicit opt-in to messages should be requested or confirmed in the first instance from the end-user. What is this approach part of? Choose one of the following:

Exhibit:

You are working on a Product Launch event within Facebook. Click in the screen shown to begin adding a map of the event location:

What is the pricing approach with Twitter Promoted Tweets called? Choose one of the following:

What is the term used to describe when a customer arrives at a specific web page and completes a pre-defined action? Choose one of the following:

Where would you first click in the Google Analytics screen shown in order to identify how frequently each page on the website has been viewed?

There are tools available to allow you see how a site renders and displays in different web browsers. Which one of the following is such a tool?

Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?

What communications symbol is shown below?

Exhibit: