You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
What user role must a Pardot user have in order to verify the Salesforce connector?
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
Which list email report metric represents the total number of emails minus hard and soft bounces?
What variable tag must be included in an email to allow prospects to manage their email preferences?
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
Identify the paid search ad platforms for which Pardot has a native integration.
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
Form or Form Handler? I want to use progressive profiling to personalize my form.
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?
What list email or email template report deliverability metric could indicate an unverified sending domain?
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
Creating or marking an opportunity as lost will result in the change of a prospect's score
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?
A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.
Which data format is recommended for the email field?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
What is the main difference between automation rules and segmentation rules?
Segmentation rules do not run retroactively
Automation rules do run retroactively
Automation rules run continuously, segmentation rules run once.
Neither will "unmatch" prospects
Screen Shot 2018-09-05 at 14.41.17.png
What happens if a prospect is removed from a drip program and later added back?
By default, which two objects does Pardot write to in Salesforce? Choose 2 answers
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
What report allows you to see how successful or active a form has been on your site?
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
What are two benefits of the engagement studio tasting experience?
Choose 2 answers
A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers
LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
What is the best practice when users leave the company and have assigned prospects?
The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
• https://www.tenoxsoft.eom/products/A
• haps://www.tenoxsoft.con-i/products/B
• https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
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TESTED 27 Nov 2024
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