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MCE Marketo Certified Expert Exam Questions and Answers

Questions 4

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

Options:

A.

Web Page Activity Report

B.

Company Web Activity Report

C.

Landing Page Performance Report

D.

Company Performance Report

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Questions 5

Which field should a marketer use to pause emailing to a lead?

Options:

A.

Email Suspended

B.

Unsubscribed

C.

Marketing Suspended

D.

Blacklisted

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Questions 6

A marketer has created several tokens to use in an initiative to send out a survey to customers:

MCE Question 6

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

Options:

A.

In the 2017 Customer Survey Reminder 2 Program

B.

In the 2017 Customer Survey Reminder Program

C.

In the 2017 Customer Survey Program

D.

In the 2017-Customer Survey Campaign Folder

E.

In the Admin Area

F.

In the Reports Folder

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Questions 7

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Options:

A.

Email performance

B.

Changes to the engagement program cadence

C.

Lead score

D.

Contribution to the engagement score

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Questions 8

What should be used to make program acquisition automatic?

Options:

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

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Questions 9

Which type of score should sales look at to identify purchasing authority?

Options:

A.

Demographic

B.

Engagement

C.

Account

D.

Behavioral

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Questions 10

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.

Which modification excludes these populations from the report?

Options:

A.

Custom Columns in the Smart List tab

B.

“Lead Created At” in the Setup tab

C.

“Group Leads by” in the Setup tab

D.

Exclusionary filters in the Smart List tab

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Questions 11

Which two statements differentiate smart lists from segmentations? (Choose two.)

Options:

A.

A lead can exist in multiple segments within the same segmentation.

B.

Smart lists can only generate information on the lead for the past 90 days.

C.

A lead can exist in multiple smart lists.

D.

Snippets can be dynamically changed based on segmentation.

E.

Snippets are created from smart lists.

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Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: Nov 27, 2024
Questions: 75

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