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Marketing-Cloud-Personalization Marketing Cloud Personalization Accredited Professional Exam (WI25) Questions and Answers

Questions 4

In which two locations in the pageType definition can a developer pass in attributes?

Options:

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

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Questions 5

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

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Questions 6

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

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Questions 7

What are the two main functions of the Event API? (select 2)

Options:

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

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Questions 8

When should you define goals and filters?

Options:

A.

After launching a campaign that you want to measure against a goal or filter

B.

Over time, when you have something new you want to meausure

C.

When you are reviewing campaign statistics for a published campaign

D.

Before launching a campaign that you want to measure against a goal or filter

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Questions 9

What three components are defined by the developer in the Sitemap?

Options:

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

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Questions 10

Event API requests are made using what two content types (select 2)?

Options:

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

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Questions 11

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

A.

Theoption to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

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Questions 12

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Options:

A.

Co-Buy

B.

Similar Items

C.

Trending

D.

Co-Browse

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Questions 13

What is a rule criteria that you can use in the segment creation process?

Options:

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Questions 14

What three features are used to support mobile web personalization?

Options:

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

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Questions 15

A brand wants to do an ad-hoc export of a segment. What option could they use?

Options:

A.

The export segment functionality via CSV format

B.

The export segment functionality to Amazon S3

C.

The export segment functionality via the SOAP API

D.

The export segment functionality via JSON payload

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Questions 16

How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

Options:

A.

1 minute

B.

30 milliseconds

C.

30 seconds

D.

1 second

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Questions 17

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

Options:

A.

Real-time

B.

15 minutes

C.

1 hour

D.

30 minutes

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Questions 18

How many days after the date of upload will files be deleted from the SFTP?

Options:

A.

180 days

B.

30 days

C.

60 days

D.

90 days

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Questions 19

Which three components of a server side campaign can be defined by a business user?

Options:

A.

Campaign rendering

B.

Campaign responses

C.

Promoted content

D.

Experience rules

E.

User attributes

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Questions 20

What are base item types that an administrator can use in a Catalog?

Options:

A.

Product, Category, Article

B.

Name, Dimensions, Attributes

C.

Product, Article, Blog Past

D.

Product, Name, Description

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Questions 21

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Options:

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

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Questions 22

What controls how content and product recommendations display in an open time email campaign?

Options:

A.

Campaign Template

B.

Promotion Eligibility

C.

Catalog Setup

D.

Item Template

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Questions 23

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Options:

A.

Recipe

B.

Attribute

C.

Survey

D.

Promotion

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Questions 24

What are the two competitive advantages of interaction studio? [check]

Options:

A.

Monitors active time spent and true engagement

B.

Integrated content management system

C.

Managers Consent

D.

True Real-Time Decisioning

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Questions 25

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options:

A.

External Email Campaign Events ETL

B.

Transaction ETL

C.

Product ETL

D.

Manual Segment ETL

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Questions 26

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

Options:

A.

Third party segment

B.

Control group segment

C.

A/B test segment

D.

Location-based segment

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Questions 27

Which three components of a recipe are optional when configuring a new algorithm?

Options:

A.

Decisions

B.

Ingredients

C.

Variation

D.

Boosters

E.

Exclusions

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Questions 28

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

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Questions 29

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Options:

A.

Channel

B.

Objects

C.

Directory

D.

Catalog

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Questions 30

What are the three primary areas of data stored in IS which represent a company's key business informative?

Options:

A.

User behaviour

B.

Employee performance

C.

Shadow catalog information

D.

Statstical tracking of KPI's

E.

Operational information

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Questions 31

How often is the Event Stream report refreshed?

Options:

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Questions 32

How does a developer share web templates from one dataset to another?

Options:

A.

Deployment manager

B.

Copy

C.

Download to zip file, upload zip file

D.

Clone

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Questions 33

How many total global goals and filters can you define for your dataset in IS?

Options:

A.

64 total for both filters and goals

B.

25 filers and 25 goals

C.

Unlimited

D.

300 total between filters and goals

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Questions 34

What is the unified customer profile?

Options:

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

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Questions 35

What are two types that real time interaction management helps marketers to personalize the customer

Options:

A.

Data Aggregation

B.

Data Storage

C.

Next best Action

D.

Orchestration

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Exam Name: Marketing Cloud Personalization Accredited Professional Exam (WI25)
Last Update: Jan 13, 2025
Questions: 121

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