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Marketing-Cloud-Intelligence Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Questions 4

Your client is interested in ingesting the below file:

Marketing-Cloud-Intelligence Question 4

The client decided to upload the file to a new generic data stream type and map ‘Date’ to ‘Day’ and ‘Number of Topics’ to a generic custom metric.

In regards to the fields ‘Meeting Code’ and ‘Meeting Name’, your client is debating several options.

Which two options would you recommend in order to avoid data loss?

Options:

A.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Name' will be mapped to ‘Main Generic Entity custom attribute’.

B.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Name' will be mapped to ‘Generic Entity 2 Key’.

C.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Attribute 1’.

‘Meeting Name’ will be mapped to ‘Main Generic Entity Attribute 2’.

D.

‘Meeting Code’ will be mapped to ‘Main Generic Entity custom attribute’.

‘Meeting Name’ will be mapped to ‘Generic Entity Key’

E.

Concatenation of both ‘Meeting Code’ and ‘Meeting Name’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Attribute 1’.

‘Meeting Name’ will be mapped to ‘Main Generic Entity Attribute 2’.

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Questions 5

Which two statements are correct regarding the Parent-Child configuration?

Options:

A.

Parent-Child configurations can cause performances issues

B.

A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.

C.

Parent-Child links different tables based on shared key values

D.

Parent-Child allows sharing both dimensions and measurements

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Questions 6

An Implementation engineer is requested to create anew harmonization field 'Offer’and apply the following logic:

Marketing-Cloud-Intelligence Question 6

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension ‘Offer?

Options:

A.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute

Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).

A total of 3 patterns.

B.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.

Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).

A total of 3 patterns

C.

Two separate patterns (filtered by Linkedin or AdRoll sources).

Another single pattern for Campaign Name (filtered by Google Analytics source).

A total of 3 patterns.

D.

Two separate patterns (filtered by Linkedln or AdRoll sources).

Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.

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Questions 7

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

Marketing-Cloud-Intelligence Question 7

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that

where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following

example:

Marketing-Cloud-Intelligence Question 7

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

Options:

A.

The above Patterns setup will not work for this use case.

B.

The solution will work - the client will be able to view Exam Topic with Email Sends.

C.

Only if 5 different Patterns are created, from 5 different fields - the solution will work.

D.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

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Questions 8

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status.

Marketing-Cloud-Intelligence Question 8

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

3

B.

1

C.

0

D.

2

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Questions 9

What is the relationship between "Media Buy Key" and "Creative Key?

Options:

A.

One-to-many (one Media Buy ley has many Creative Key)

B.

One-to-one

C.

Many-to-many

D.

Many-to-one (one Creative Key has many Media Buy Keys)

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Questions 10

Your client provided the following sources:

Source 1:

Marketing-Cloud-Intelligence Question 10

Source 2:

Marketing-Cloud-Intelligence Question 10

Source 3:

Marketing-Cloud-Intelligence Question 10

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Marketing-Cloud-Intelligence Question 10

Which two options will meet the client’s requirement and enable the desired view?

Options:

A.

Custom Classification: 1

Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer

Source 3: ‘Product will be mapped to Custom Classification key. Came

B.

Overarching Entities:

Source 1: custom classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name.

Source 3: ‘Product’ will be mapped to Product field.

C.

Parent Child:

All sources will be uploaded to the same data stream type - Ads. The setup is the following:

Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute.

Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute.

Source 3: Product — Media Buy Key.

D.

Harmonization Center:

Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

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Questions 11

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Marketing-Cloud-Intelligence Question 11

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th-11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

Options:

A.

Interest & Registered

B.

Confirmed interest

C.

interest

D.

Confirmed Interest & Registered

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Questions 12

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

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Questions 13

What is the relationship between “Media Buy Key” and “Campaign Key”?

Options:

A.

Many-to-one (one Campaign Key has many Media Buy Keys)

B.

Many-to-many

C.

One-to-many (one Media Buy Key has many Campaign Keys)

D.

One-to-one

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Questions 14

A client Ingested the following We into Marketing Cloud Intelligence:

Marketing-Cloud-Intelligence Question 14

The mapping of the above file can be seen below:

Date — Day

Media Buy Key — Media Buy Key

Campaign Name — Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks —> Clicks

Media Cost —> Media Cost

Campaign Planned Clicks —> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Marketing-Cloud-Intelligence Question 14

Which two options will yield a false result:

Options:

A.

Option 2

B.

Option 5

C.

Option 3

D.

Option 4

E.

Option 1

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Questions 15

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

Marketing-Cloud-Intelligence Question 15

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

Marketing-Cloud-Intelligence Question 15

B)

Marketing-Cloud-Intelligence Question 15

C)

Marketing-Cloud-Intelligence Question 15

D)

Marketing-Cloud-Intelligence Question 15

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Questions 16

What areunstable measurements?

Options:

A.

Measurements for which Aggregation Settings are set as ‘Auto’ and Granularity is set as ‘None’.

B.

Measurements that are set with the LIFETIME aggregation function

C.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘None’.

D.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘Not Empty’.

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Questions 17

An implementation engineer has been asked by a client for assistance with the following problem:

The below dataset was ingested:

Marketing-Cloud-Intelligence Question 17

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type’ is 4.

What could be the reason for this discrepancy?

Options:

A.

The measurement ‘Clicks’ is set as a percentage.

B.

A mapping formula was populated, indicating not to bring Type! values.

C.

The aggregation function is set as AVG

D.

The aggregation function is set as LIFETIME

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Questions 18

A client provides the following two data streams:

Data Stream 1:

Marketing-Cloud-Intelligence Question 18

Question-

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result?

A)

Marketing-Cloud-Intelligence Question 18

B)

Marketing-Cloud-Intelligence Question 18

C)

Marketing-Cloud-Intelligence Question 18

D)

Marketing-Cloud-Intelligence Question 18

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Last Update: Nov 21, 2024
Questions: 61

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