Marketing-Cloud-Advanced-Cross-Channel SalesforceMarketing Cloud Advanced Cross ChannelExam Questions and Answers

Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:

• B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
• D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
• E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.

In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:

• A: City: Information about the user's city can be part of the demographic data collected.
• B: Region: This includes broader geographic details such as state or province.
• D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.

In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.

Einstein Content Selection features include:

• A. Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.
• B. Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

• A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
• D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:

• A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.