Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

By targeting customers efficiently in their preferred channel

By reducing the manual process from media buying

By increasing the transparency of media spend

By helping marketers understand the price of media

Connect to the Marketing Cloud Account CDP is provisioned in

Complete the Salesforce CDP provisioning process

Connect to the Salesforce CRM Org CDP is provisioned in

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

CDP Admin has already configured the Salesforce CRM connector and setup data

Leverage Match Rules

Leverage Reconciliation Rules

Create additional Rule Sets

Create additional Contact Points

Using private key certificate

Using encrypted username and password

Using access and secret keys

Using JWT token

Simple logic on a row-based operation

Ease of use, self-service

Highly reusable content

Attribute updated regularly

CRM connector

Bulk load through S3 bucket

Ingestion API

MuleSoft Connector

Custom Connector

It creates simple logic on row-based operations

It creates reusable contents

Marketer friendly drag and drop interface

It performs complex queries on multiple objects

Activation Target

Calculated Insights

Segment

Activation

Ingestion Schedule

Activation Schedule

Identity Resolution publish schedule

Segmentation schedule

Calculated Insights

Formula Field insights

Streaming Insights

Einstein Insights

Sales data

Segment membership

Behavioral Events

User profile

1:1

1: Many

Many: Many

None of the above

Data Ingestion

Data Actions

Data Modeling

Data Activation

Set publish schedule

Choose an Activation Target

Set subscriber key field

Select the Email Contact Point

Metrics & Dimensions

Metrics

Dimensions

Filters

Direct attributes of the entity being activated on

Any Data Model Objects field

Attributes used in Segment filter rule definition

Any Data Stream or Data Source Object’s field

2 − 1 hour

− 24 hours −

15 minutes −

12 hours

Check if the file exists in S3 bucket

Check permissions are configured for the CDP user

Check permissions are configured for the S3 user

Check if cloud storage data source is enabled in cdp set up

Is Not Null

Has No Value

Is Null

Is Empty

Activate on Individual

Do not use Identity Resolution

Use Identity Resolution and activate on Unified Individual

Activate based on source identifiers

Date

Boolean

Text

Number

Party Data Model

Journey Data Model

Engagement Data Model

Case Data Model

Eliminate dependencies on data models objects

Reset all settings in identity resolution

Delete all custom data model objects

Remove all unified customer data

Remove all source profile data

Manage Consent

Identify Data Sources

Obtain Cross-organizational buy-in

Identify Activation Targets

Use and attribute filter feature in activation

Create a segment and clone via API for each brand

Create a reusable container block with common criteria

Create a segment and copy for each brand.

Ignores empty reconciliation rules

Replaces the value with a null

Ignores empty fields when running reconciliation

Modified the value in the field with a predefined value

SELECT([‘Revenue’] *1.05)

SELECT([‘revenue’] *1.05)

sourceField([‘Revenue’] *1.05)

sourceField([‘revenue’] *1.05)