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AD0-E406 Adobe Target Business Practitioner Expert Questions and Answers

Questions 4

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

Options:

A.

Auto-allocate

B.

Auto-target

C.

Manual allocation and later switch it to Auto-allocate

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Questions 5

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

Options:

A.

Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.

B.

Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

C.

Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

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Questions 6

An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.

How can this request be fulfilled?

Options:

A.

Using the Enhanced Email Experience Composer

B.

Using the Form-Based Experience Composer

C.

Using the Visual Experience Composer

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Questions 7

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.

How should this task be done in the Visual Experience Composer?

Options:

A.

Copy the values from the code snippets and paste them into the layout panel.

B.

Copy and paste the code snippets into the CSS Editor.

C.

Ask the development team to add the code to the CSS of the site.

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Questions 8

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Options:

A.

Targeting

B.

Experiences

C.

Goals & Settings

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Questions 9

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

Options:

A.

The audience requirement cannot be met using pre-built audiences in Adobe Target.

B.

An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

C.

Visitor data collected before the Target Activity runs are required for audience targeting.

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Questions 10

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

Options:

A.

Increase the minimum detectable lift

B.

Increase the number of Offers.

C.

Increase the confidence level.

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Exam Code: AD0-E406
Exam Name: Adobe Target Business Practitioner Expert
Last Update: Nov 19, 2024
Questions: 68

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