AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Questions and Answers

 Atypology rules are business rules that allow you to perform checks and filtering on your message before sending it. You can design and apply four types of typology rules: Filtering, Capacity, Pressure and Control2.

To configure a monthly email newsletter so that subscribers that are considered minors never receive them, you need to use a Filtering rule. This type of rule allows you to exclude one part of the message target according to criteria defined in a query, such as age or date of birth2. You can also use predefined filtering rules or create your own custom ones.

To create a cross-delivery workflow where an email is followed by an SMS, it's important that the workflow can pass the target recipients from the email delivery to the SMS delivery. Checking the "Generate an outbound transition" option in the workflow execution settings of the email delivery creates an output population that can be used as the input for the subsequent SMS delivery activity. This ensures that the recipients who received the email are then considered for the SMS, maintaining the flow of communication across the different delivery channels.References:This process aligns with cross-channel campaign management, where the flow of the recipient data from one delivery channel to another is managed within a campaign workflow.

a web form is a set of fields that enables you to collect data from visitors on your website1. You can define the layout of your web form by using templates (style sheets) that determine how the form will be displayed3.

An input form is a type of content that lets you create and edit data in Adobe Campaign2. You can use input forms to design messages, create workflows, manage lists, etc2.

A contentForm is an attribute that specifies the type of input form used to edit an element4. For example, type=“contentForm” means that the element can be edited using a content editor.

During a workflow, if an error occurs during the enrichment activity, it often indicates a mismatch or configuration issue with the data being processed. If the data loading activity has not been configured correctly to format the recipient ID field according to the expected format in the Adobe Campaign database, the enrichment activity will fail to reconcile the customers. This is because the enrichment relies on matching the formatted recipient IDs in the workflow with those in the target schema. If there's a formatting discrepancy, the process cannot successfully match and enrich the data, leading to an error.References:This explanation is derived from general knowledge of data integration and workflow processes in systems like Adobe Campaign Classic, where data loading and enrichment activities are key components of campaign workflows.

The "Delivery Throughput" report is used to visualize the distribution of actions (like opens and clicks) over time, providing insight into the reactivity of recipients following the delivery of a campaign. It can be used to observe the peak periods when recipients are most active in interacting with an email, thus indicating the peak period of reactivity. This information is valuable to marketing teams who want to understand recipient engagement trends and optimize send times.References:The Delivery Throughput report is a standard part of campaign reporting in Adobe Campaign Classic, offering temporal insights into delivery interactions.

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to define SOAP attachment parameters within the content of the delivery. These parametersare used to specify the URL, name, type and encoding of the attachment. For example, you can use <%= rtEvent.ctx.attachmentUrl %> to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report is Distinct opens for the population reached. Therefore, option B is the correct answer.

The other options are:

• Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.
• Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.
• Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.

To deliver notifications to the new email addresses, the business practitioner should use a custom target mapping1.

A custom target mapping is used to map the fields in the delivery object to the fields in the target database1.

https://sendpulse.com/support/glossary/email-notification

To deliver notifications to secondary email addresses for recipients, a business practitioner needs to adjust the targeting configuration to include these additional contact points. By using a custom target mapping, the practitioner can define a schema that includes the secondary email addresses and instructs the campaign to use this data when sending communications. Custom target mappings allow the practitioner to define additional fields beyond the default schema, enabling the delivery of messages to alternative email addresses associated with the recipients.References:The answer is based on the functionality of target mappings in Adobe Campaign Classic, which allow for the customization of recipient targeting for campaign deliveries.

Adobe Campaign provides several reporting tools that can help analyze and represent data for different purposes. Some of these tools are:

• Audit features: These features allow you to track and monitor user activities on various objects and folders in Adobe Campaign, such as deliveries, workflows, reports, etc. You can access them under Administration > Audit folder.
• logins.log file: This file records all the login attempts to Adobe Campaign server, including successful and failed logins. You can access it in the nlserver syslogd module.
• Delivery summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc. You can access it in Adobe Creative Cloud.

This would allow you to export a report on user activities with various reporting tools within Adobe Campaign. You would be able to see how many times each report has been generated and how many unique users used it. 

Adobe Campaign has default retention periods for standard tables that store data related to deliveries and tracking. These retention periods can be modified by administrators to comply with data protection regulations or performance requirements2. The default retention periods for some of the standard tables are:

• Consolidated tracking: 6 months
• Delivery logs: 6 months
• Tracking logs: 13 months

possible reason for the data shown in the report being zero for all the deliveries sent one year ago from current date is C. Tracking log table has data storage validity of only one year. This means that after one year, the data in this table is deleted and no longer available for reporting.

This data schema saves required data so that the report of “Breakdown of opens” of the Campaign run for the year 2022 can be formed without any missing records. 

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

The tracking_log schema in Adobe Campaign is designed to store detailed tracking information, such as opens, clicks, and bounces, for each delivery. To report on the "Breakdown of opens" for a campaign run in the year 2022, this schema would provide the necessary data, including timestamps, recipient identifiers, and the delivery associated with each open. This enables the creation of comprehensive reports on engagement metrics like email opens without any missing records.References:The tracking_log schema is part of the Adobe Campaign Classic database architecture, which records detailed interaction data for reporting and analysis purposes.

Adobe Campaign allows you to create and customize web forms that can be integrated into your website or landing page. You can also translate your web forms into multiple languages depending on the different regions2.

To achieve the requirement of building a web form that can be translated to multiple languages, you need to set the option Translate to Yes in Localization tab of your web form properties. This will enable you to select the design and display languages for your web form. You can also use the system dictionary to translate system strings such as labels and buttons2.

In Adobe Campaign Classic, to create a web form that supports multiple languages, it is essential to utilize the platform's localization features. By setting the 'Translate' option to 'Yes' in the form's Localization settings, the form can support translations for different languages. This approach allows for the web form content to be managed in various languages, and the correct language version can be displayed to the user based on their region or browser settings. The localization process involves creating language-specific versions of the form's labels, instructions, and messages.References:This is based on the standard functionality of localization and internationalization in web forms, which is a common feature in web development and content management systems, including Adobe Campaign Classic.