AD0-E208 Adobe Analytics Business Practitioner Expert Questions and Answers

Unique visitors and visits are de-duplicated metrics, which means that they do not add up linearly across dimensions. For example, if a visitor visits two pages in one visit, the total number of unique visitors and visits for those two pages is still one, not two. Therefore, the total row in the table shows the actual number of unique visitors and visits for the whole site, not the sum of the values in the table.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/visits.html?lang=en

Since eVar11 has the allocation setting of Most Recent (Last), it means that it will always capture the last value that was set for that variable in a visit. Therefore, if there is a new value collected for eVar11, it will overwrite the old value that was previously persisted.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#allocation

Workspace is a tool that allows you to create interactive and customizable reports using various visualizations and components. It can also support multiple variables in a single fallout report, unlike segment builder or reports and analysis.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/analysis-workspace.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#creating-a-fallout-visualization

Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview