Isabelle, a site administrator, has just analyzed her Web site's traffic and discovered that many users abandon the site when they reach a particular page. Which source of Web site data can Isabelle use to analyze this pattern?
You have just developed a business-to-consumer (B2C) Web site that sells wetsuits for scuba diving. You want to partner with another company to start a banner ad program. What sort of company would be the most effective choice for a partner?
You have just started a new business. In order to accept credit card payments on your Web site, what should you do first?
Many items can be included in the e-mail order confirmation sent to a customer after an order is completed. What should these items include at a minimum?
Under Secure Electronic Transactions (SET), which three parties involved in a transaction are required to use the SET protocol?
Which technology provides channel security (privacy and authentication) through encryption, and reliability through a message integrity check (secure hash functions)?
What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?
Which of the following site creation models would be most appropriate for a site needing easy administration and implementation as well as minimal business owner control?
Which of the following marketing models is characterized by a complementary venture between two or more companies that join together in production, distribution or marketing in order to achieve individual goals?
None of your customers can access SSL-protected pages on your new e-commerce site. Which of the following steps will resolve this problem?
What is the term for using a single secret key to both encrypt and decrypt your data?
Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?
Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?
You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job?
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TESTED 23 Nov 2024
